This is a series of rejected advertisements for MILK commissioned by Fanshawe College.
An interesting choice was made in casting when Matthew Cooper, a lactose intolerant twenty something was chosen to star. Negotiations were met with many obstacles as Cooper requested a fair amount of toilet paper and a Steak dinner from the Keg. He also requested 6 turtleneck sweaters be made with the Milk logo on the upper left chest.
Agreements were signed and the shoot began. Matthew was, despite his problems with dairy, a game performer. Following in the tradition of continuation story commercials the series was shot with a spot in the year's Superbowl in mind. Unfortunately the advertisements failed to captivate the Milk community.
Some have suggested that the commercials were slightly ahead of their time.
MILK 001 (Advertisement)
(2007 Canada; Directed by Mike Bot)
MILK 002 (Advertisement)
(2007 Canada; Directed by Mike Bot)
MILK 003 (Advertisement)
(2007 Canada; Directed by Mike Bot)
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